The entrepreneurial spirit among Black women is unshakable, shining through despite systemic challenges and racial discrimination. Minista Jazz and the ROOTED 2025 movement refuse to let these obstacles define the future. They are leading a powerful initiative to raise $25 million in support of Black women-owned businesses. But this is more than just funding. It is a rallying call to uplift, empower, and ignite a wave of sustainable change that will reshape the economic landscape for generations to come.
A legacy of support
Jazz’s journey began five years ago with Sisterhood Sit-In, a grassroots movement that provided tangible support to local Philadelphia entrepreneurs. Now, this movement has evolved into a nationwide tour with the mission of not only generating millions in funding but also advocating for the recognition of Black Women’s History Month.
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Visiting historic Freedom Routes allows participants to witness firsthand the resilience and strength of Black businesses throughout history. The tour highlights the importance of building community and reinforcing cultural traditions while securing financial backing for Black women entrepreneurs.
More than funding
ROOTED 2025 is also making history with the largest Digital Sit-In ever attempted, uniting 100,000 Black women online. This digital hub, known as The Digital Kitchen, offers a protected space where participants can freely share their knowledge and perspectives without fear of censorship or online harassment.
Additionally, the Black Wealth Summit emphasizes financial education and shifting mindsets as vital tools for economic empowerment. Industry leaders, such as Michelle Lilly and Cedric Nash, break down key investment strategies, from cryptocurrency to traditional wealth-building methods, equipping Black women with the tools to make informed financial decisions.
Key takeaways
Impact: The funding gap for Black women entrepreneurs limits opportunities for generational wealth-building and business expansion.
Action: Black women should tap into alternative funding sources, including ROOTED 2025 grants, MBDA resources, and private investment networks.
Empowerment: With strong community support and access to financial education, Black women have the power to overcome systemic barriers, create sustainable businesses, and establish their rightful place in the economy.
